Posts Tagged ‘news’

Why Your Business Plan Won’t Make You Rich Or Famous

June 27th, 2011

Searching Amazon.com for business plan books provides over 36,000 results. Few other areas of the business section in Borders is so crowded. Why is this? I believe it is because somehow business owners think that if they have a good enough business plan, they can convince investors to give them money and make their business successful.

Entrepreneurs just like you are constantly seeking the silver bullet of “the perfect business plan” that will get them financing and bring them to the promised land of business fortunes. I have some bad news for you if that is what you are looking for. A plan, no matter how good it is, will not make you rich or successful.

If running a successful business was as easy as writing a plan, very few businesses would fail. Current statistics show that the more than half of all new businesses fail in their first two or three years. This is not news. The majority of businesses have been failing since the first owner put out a shingle. Why? Bad ideas? Bad execution? Some of both? We do not always know.

What we do know is no business ever failed because it did not have a business plan. A plan on its own has little value. What is valuable, though, is the process of writing a business plan. Writing a business plan forces you to put into words all of the ideas and concepts of your business. It leads you to examine your financing, marketing, competition, strengths, weaknesses, opportunities, and threats (SWOT). This excellent process will increase your chances of having a long-term successful business. That is what you are really looking for. If you have that, investors are easy to find.

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Get Local Media Coverage For Your Small Business – 7 Strategic Steps

June 23rd, 2011

Having your business featured in the local media can feel like getting lucky at the roulette table. The wheel spins round and round and you just pray that tiny ball lands on your number so your story is one of the chosen few to receive coverage that day. It is seen as a big bonus because you’re basically getting free advertising, and the people absorbing that content are active viewers, listeners and readers.

So how do you get your local newspapers, TV and radio stations to take notice of your company? You’ve been sending out press releases when you launch a new product or have an event, you’ve been calling to follow up, but nothing seems to work.

Let’s take a look at some simple suggestions for getting your story in the local news.

1. Know Your Current Events

This is first on the list for a reason. You may have heard it before because it truly is the most important factor. Connecting your small business to a current event is the easiest way to get some media attention.

When you’re looking for stories to pitch, think about local, state, national and even international news. Most local media outlets include national and international news in their broadcasts or publications. They are always looking for ways to connect the local community to “the big story.”

Remember…most news is not good news. That means you’re going to have to be willing to participate in stories that may not give you the glowing coverage you’d hoped for.

In most cases, the saying “any publicity is good publicity” is right on. You just have to find a way to be positive about what could be viewed as negative circumstances.

For instance – what is your restaurant doing about that huge recall on lettuce? Is your ski shop still making sales despite the warm winter weather? Will you be hiring fewer seasonal employees this summer because of the slow economy?

Staying up to date on the news means you’ll be ready when an opportunity to attach your small business to a big story arises. If you get a request for an interview without asking for it, make sure you brush up on the topic beforehand. That way you’ll look smart!

2. Look for Unique Stories to Tell

Chances to connect your business to a news story won’t come around every day, but media outlets are always on the look-out for human interest stories, sometimes called “fluff pieces” in the industry.

These are the feel-good stories that everyone loves to watch. If you can get the media to bite on a story like this, it’s like striking oil! You may not make the front page or get coverage at the top of a newscast, but you can bet they’ll tease the pants off it so that people stick around.

Is your company sending anything – or better yet – anyone to help with the latest disaster relief? Are you doing anything to help families in need over the holidays? If someone who works for you is a member of the military and has been deployed, let the media know about send-off parties and how you plan to support the employee.

It may sound like tooting your own horn (and you are), but that’s the way it works. By the way, if you can pitch a story relating your business to puppies, kittens or babies – you’re in for sure. I’m not joking!

3. Appear as Professional as Possible

When a newsroom gets a press release that’s full of typos and blatant errors, it not only gets eye rolls it also means you lose credibility. When possible, have more than one person proofread your news release before it’s sent out.

A stylish looking press release can go a long way. You may want to consider putting together an entire media packet inside of custom presentation folders. That way you can include extra background information on your company, DVDs, business cards and more along with your release. You can order presentation folders online and personalize them with your company’s logo and marketing message.

Pitching your story inside an attractive marketing folder means you’re going to get a closer look than a plain press release that gets spit out of the fax machine. Plus, showing up in person to hand over your material could lead to valuable connections inside the local media.

It’s also important to write a headline and sub-header for your press release that is attention-getting and makes the reader want to learn more. This makes it obvious to the people in the media how attractive your story could be to an audience.

4. Understand the Newsroom Hierarchy and Make Relationships

Any working relationship you have in the media can prove to be valuable. Most newsrooms have all sorts of employees suggesting story ideas at editorial meetings, which are usually held a couple of times a day. Many times reporters and producers are looking for a story to recommend, and if you give them an idea, you’re actually being helpful.

However, not every position in the newsroom carries the same amount of weight.

You may think that if you have an “in” with the news director or chief/managing editor your story will be on the top of the list. That’s not always the case. News directors are busy people, and some are more hands on than others. You should realize that if you’re only e-mailing your story idea to the news director or editor in chief – you could be getting overlooked.

Reporters, producers and the editors of particular sections of a newspaper or magazine are good connections because they’re pitching stories on a regular basis. How much influence they have in a newsroom will vary depending on the individual.

Reporters are obviously the people putting together featured packages for the news. Their stories are the centerpieces of newspapers and newscasts. Developing relationships with reporters could mean you’re the first person they think of when it’s time to cover something related to your industry.

Producers and editors are the ones making a majority of the content decisions. They’ll likely decide where your story appears in the paper or airs in a broadcast. Many of them are also writing copy, and oversee photography choices or video editing.

One of the more influential positions in a TV newsroom is the assignment desk – sometimes called assignment editor or assignment manager. This is the person who organizes all the scheduled events, keeps a close ear on the scanner for breaking news, answers a lot of phone calls for news tips, sets up interviews and much more. The assignment desk is sort of like the central nervous system of the newsroom. Getting your story idea to whoever is sitting at that desk should be your No. 1 goal.

5. Give the Media Monster What it Wants

The Media Monster is hungry. It’s also a picky eater. You need to feed it some delicious treats.

Words are powerful, but a picture is worth a thousand words. Having opportunities for good video or photographs is extremely important. If the story you pitch has a good visuals for video, the rest of your bases should be covered. Good video means eye-catching still pictures and usually interesting audio as well.

If your company is holding an Easter egg hunt for kids, don’t invite the media for interviews during the ice cream social afterwards.

If you’re holding an event with a special speaker, the least you can do is make sure there’s interesting stuff to shoot inside the room. That might mean you have to make some signage with logos, photos, charts and graphs. Then you can set up some displays for the camera guy (or girl) to shoot. Don’t feel guilty about manufacturing photo and video opportunities for the media. Politicians have been doing it for decades.

It’s a smart idea to indicate on your release a time and location where media representatives can find the best photo/video opportunities. When the Media Monster’s belly is full of tasty video, scrumptious pictures, and delectable audio he’ll be happy and will come back for more.

6. Buy Advertising

This sounds a little shady, but it really is the way things happen. Becoming a regular advertiser in the local media usually means they’ll turn to you when there’s a story relating to the products or service your business provides.

Of course, buying ads or becoming a sponsor doesn’t guarantee you’ll get coverage. You’re not actually paying for that. Buying advertising won’t necessarily make you a favorite among the folks in the newsroom, but if a sales rep hears the newsroom is planning a story on the scorching heat, he may suggest the reporter contacts your air conditioning repair business.

If there is a story in the works about how road construction is affecting local businesses, your shoe store could be the first place that comes to mind because your full-page ad has been running in the paper. Some newsrooms even have lists of local businesses that are also sponsors so reporters call them first when covering certain topics.

7. Be Flexible and Respectful

You may think your schedule is jam-packed, but the people who work in television, radio and print have extremely tight deadlines to meet. In most cases, they’ve got one work day to turn around their story. But you have until next week to finish your little Power Point presentation.

Trying to reschedule an interview for a later date can be a big hassle. Usually these interviews only take around 15 minutes, so find the time in your day to talk to reporters if they request an interview. If you can’t do it yourself, find someone else in your company who can.

It is also important to have some manners when dealing with the media. Working in news can be a stressful job. Would you want to call the mother whose son was just murdered for an interview? Would want to shoot video of deadly car crashes day after day?

Sometimes people get annoyed with those pesky reporters and photographers. Just remember that newsrooms are very social places. If you act like a jerk to the photographer, everyone at your local paper or TV station is going to hear about it, and so could many other people at other stations and publications.

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Small Business Tips: How To Get Media Coverage

June 11th, 2011

One of the great challenges of being a small business owner is to get noticed in a very crowded marketplace. Getting your name out in front of the pack is one of the key arts that once mastered, will enable your business to grow exponentially. Press releases and media coverage is one of the best ways for your business to get noticed.

But the important questions is… how do you get media coverage.

What most small business owners don’t realise is that it is quite easy to get media coverage if you have a story that will help the media sell their business which is the news and entertainment. Many years ago I started collecting the fuel prices in our local area and released a press release each day stating what was the highest and lowest prices available.

After the first two press releases, one of Townsville’s premiere radio stations and a television station picked up our story and gave us free media coverage on what we were doing. This gave me the opportunity to tell my story and to share what was happening in the local fuel prices. So how did this help our business, well every time I did the story I would make sure I wore my company shirt with our logo plastered all over it and website. This allowed us to associate the story with my company. Over the 2 years we did this we doubled our business so it does certainly work.

The key issue that you need to know about the media is that they are always looking for people to tell an interesting story and if you have an interesting story then you need to share your story with the local media. It doesn’t matter whether you work in a small town or a major capital city, the way you do it is always the same… you have to have a story worthy of the news.

I was recently working with a new Kebab shop and we were looking for new ideas about how to sell his business to the local community and to gain maximum exposure. When I first spoke with the owners, I asked them what were their Unique Selling Point. At the time they didn’t have one, so we developed one. It ended up that we developed a brand new product which was the Worlds Hottest Kebab!

Now if you are going to have a USP like this, then the media will want to know about it. Making a claim like this is something they will investigate, So I worked with him on developing a media release and strategy to get media coverage.

The owner of this shop now has a lot of opportunities to use the USP to get media coverage by promoting to the media fun events such as running the worlds hottest kebab eating competition or crowning the man or woman who has eaten the most of the hottest kebabs as King.

The key lessons you need to learn in getting media coverage is this:

1. Don’t be afraid to send out a media release on anything unique happening in your business

2. Build a relationship with your local media on the things you do

3. If something else is happening in the media, share your thoughts and comments with them

4. Never be afraid of media coverage, the more people who hear about your business the more that are likely to buy from you.

5. Never send out a media release simply selling a product. However if you are launching a brand new product that will change the world then this is something that the media will want to know about.

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Public Relations Ideas For Small Businesses

May 21st, 2011

Infiltrating Local Media for Business Exposure
Developing a relationship with the local media outlets is not easy to do in large cities, but media in smaller towns and cities are typically more apt to work with businesses in their area. No matter what size the city is that one is doing business in, it is important to research local media outlets such as television news channels, radio stations and newspapers. Before approaching them, either in person at a media covered event, or by phone or e-mail, it is always good to note times that are appropriate for requesting a meeting with them. For example, right before or during road traffic time in the morning or evening, during a newscast, newspaper deadline, or a newly breaking story would be times to definitely avoid as it may make one seem unaware and unprofessional. Getting ones business into the local media can be an effective way to increase awareness of their products or services. Before approaching the appropriate members of news stations or newspapers one must make sure that the story regarding their business is indeed “newsworthy.” It must contain something that very obviously shows “what is in it” for the stations viewers or readers.

Sharpening One’s Market Awareness
Public relations is changing so quickly today to keep up with new technologies. Many businesses need to know exactly what is happening with new technologies and rapidly shifting pop culture trends to survive in today’s economy. For maximum public relations efficiency, one should utilize multiple media outlets to stay aware of vital current news. Podcasts from larger newspapers via iTunes, blogs from experts in a particular niche, poking around in social networks, even looking at what is “trending” on Yahoo or Yelp are just a few ways to stay in touch. Yelp is a good source for learning what local customers are looking for in a particular service or product because it allows them to post comments about local businesses. Creating a Yelp profile for ones business is a new and constructive means of building integrity and customer awareness.

Leverage New Technologies to Manage Business Relations
The way that the internet affects business across the world is actually much different in some regions than in others. This is not in reference to businesses that range across different economic climates, it refers instead to how people in different regions spend their time online. Each year that has passed since the advent of the modern internet, the amount of time people spend online and the range of services they trust on the internet increases. The internet was once an information driven tool but has quickly become a vehicle for not just storing and sharing information, but for learning and leisure as well. The number of internet users across the world continues to increase annually as well. The only numbers that seems to decrease in relation to internet use is the age of its operators. Today we start our babies off with digital toys and our toddlers with computers. In the U.S., Americans spend 22.7% of the time they are online on social media sites like Facebook, Twitter, or LinkedIn. So a businesses public relations campaign in the U.S., can benefit greatly from a good presence on these sites.

The Future of Social Media Networks For Public Relations
Facebook has proven to be an immensely powerful communications system. It connects its users in various ways for business and personal gain. In September 2010, rumors surfaced of Facebook possibly doing some business with communications giant Skype. Skype allows users to visually see each other on their computers screens as they talk, meet and send information back and forth in real time. New technologies like this that “may” be on the horizon can and have changed business very quickly. Social media giants like Digg and Youtube are also being used often by PR agencies for their clients. Many public relations activities start with a press release. Press releases are very effective and can now be posted online and shared through Social Media too. Video campaigns, viral marketing and mobile marketing are also closely related to and intertwined with Social Media reaching a wide audience in an efficient and cost effective manner for many businesses.

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Small Business Marketing Ideas – Five Low Cost Ways to Get the Word Out Fast

May 15th, 2011

Do you want to get the word out fast? Whether you are planning a special event, a teleseminar, or just want to tell people about your new book or product, you want as many people as possible to find out about it, and as quickly as possible. Read on for some online methods to get the word out — for little or no cost.

1. Send a Online Press Release

Online press releases are the key to fast publicity. Your news does not have to be momentous to qualify for a press release, though you do have to have a news angle. An event is a news angle, but the more it fits in with something else in the current news, the better.

You have the choice between premium online press release sites, like prweb.com and prnewswire.com, and budget priced press release sites. Of the budget priced ones, by far the best is webwire.com where you can get your release published for $19.

As well, you can even send out press releases for free. There are dozens that offer that service, though most of them try to upgrade you to paid status. The free sites work best if you send your press release to at least a dozen of different ones.

2. Tweet Your News (with an incentive)

If you have a lot of Twitter followers, you can also get great results by tweeting your news. This works best if you create a gift that you offer your followers in exchange for checking out your news. Either that, or send them to a compelling article that gives them some real value in addition to your news.

The reason for the incentive is that it will inspire your followers to retweet your tweets, which will help spread the news far beyond the reaches of your own followers.

3. Facebook Fan Pages

Set up a Facebook Fan Page for your business — or your newly launched line of products or services, or big event. Then work at gather friends. This has to be done in advance, just as you have to build up your following on Twitter in advance.

Then, a couple of weeks before your event or launch, start sending out notices about it, with pieces of valuable information, or maybe the same incentive you offered on Twitter.

4. LinkedIn Events

You can also promote your events on LinkedIn. That’s a great way to build your visibility within the LinkedIn community. Especially when you offer services to businesses or professionals, this will help you get qualified visitors to your website and event. When you post an event all your contact will get a notice which makes it easy for them to share the news to their contacts with just one click.

5. Other Social Networks

There are more social networks beyond the top three above. Like Biznik and Ryze. Ryze is a particularly friendly one — focused primarily though not exclusively on women. There are many different networks within Ryze, and you can join as many as you like.

Of course there are even more places where you can get the word out, starting with your own blog, and with publishing articles. There are also a few teleseminar announcement services, plus other places where you can advertise events, including usfreeads.com, craigslist.org, and the online versions of various newspapers.

For best results, start with online press releases, and then work on social media – building up your Twitter followers and Facebook fan base, and get involved in LinkedIn, Biznik and Ryze or other networks of your choice. When you do that, you’ll soon have lots of people you can contact once you’re ready to announce your news.

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Small Business Opportunities – Ideas With Very Little Startup

April 29th, 2011

One reason why individuals do not take advantage of small business opportunities is because they have a problem with the amount of money that they need to start up their business.

There is good news, though, and that good news is that there are opportunities out there with very little in the way of startup costs. Those opportunities include:

- A window washing business – All you need is a few basic tools and you can be on your way to cleaning the windows of homes and businesses. You don’t need to do skyscrapers or anything like that. You can do basic cleaning and be fine.

- Teach how to play a musical instrument – If you know how to play a musical instrument, that is a great trade to get into. You can be a violin teacher, a piano teacher, or a guitar teacher. The possibilities go on and on.

- You can get into pressure washing – Pressure washing equipment is not terribly expensive, so you can buy the equipment and begin your pressure washing tasks immediately.

So there you have three opportunities to become self-employed. As you can see, you can do virtually anything. If you can do it well and people like the results, they will pay you good money to do what they want.

If you have any other ideas that involve very little startup costs, you can go for it. Don’t be afraid to go forth with your ideas. This is because it is ideas that become so profitable and that is definitely something you want to be.

If you need money now, like I mean in the next hour, try what I did. I am making more money now than in my old business and you can too, read the amazing, true story, in the link below. When I joined I was skeptical for just ten seconds before I realized what this was. I was smiling from ear to ear and you will too.

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Website for Small Business in 2011 Marketing Plan

April 26th, 2011

Many researches reveled that more than 50% small business owners do not have their own website and not thinking about having website. Some small business owners like to have a website for their business but they point out many difficulties implementing this strategy to their next year marketing plan. Other side of story, small business owners who have website for their business are enjoying the good online presence for their offline local business. Still there are another set of small business owners just have the website, but do not use its potential to improve their business next level. They will not bother to measure the effectiveness of website performance and no strategies to gain the benefits through online presence.

If you delay implementing corporate website for your small business, you will lose your customers. The era of using yellow pages or phone books or news paper advertisements to find a solution for our daily need has gone now. Many people go to Google and search what they need, than searching many old news papers. If your website is not listing for customer query, you will lose a customer and the business as well. Your web presence or online presence is must in another few years time, but to list your web site on Google for first page results, just having web site not be a solution. You should monitor your website, optimize it for your customer queries.

Your corporate website, I guess, I have right to say it is as a corporate web site, even though it is a small business, it should be unique website to differentiate from your competitors. Further It should align with your corporate Identity to get online customers attention and recognition.

Online presence will help you to spread your business ideas, offers, promotions, announcements. Social media is the latest and smartest tool to spread your business among online customers. Sometimes, you have to need only the kick off to it, others will spread the news, if it is smart enough to catch the audience attention. This will be a good cost effective method of sharing your small business stories and information. If you use TV or Press for this, you should have to spend thousands of dollars to implement this. However one staff member can implement your digital PR campaigns with very low budget.

Showing your business on search engine local results will be key success in online presence for small business owners. Search Engines did not forget small fish in the ocean. They gave big hands to come up and being on search engines when their customers search about their products and service online. If anything search with city name such as web designers in Melbourne, all local web design companies are listing in first results.

Not only that, Small business owners can build small community for their business, you can get feedback for your products and services, ideas to improve your products and services, engage with customers to build long term relationship. You can save lots of money on customer support handing, If you have offline customer support, for same question, your staff member may answer thousands time to different customers or may be same customer. But in web site, you can display frequently ask questions for anyone to view. Imagine how your staff member release from it and how much you can save on telephone bills. How many times you have print your product brochures for promotions, how much cost involve for it? But through your website, you can keep it to view anytime and if needed download it. But at very low cost, only designing part involve the cost, but no cost for usage.

In 2011,it is better to add your website for corporate marketing plan, otherwise you will far behind from your competitors and another few years time, you will regret lo about your decision, not to have a website for your small business. This should be implement is very strategic way. Identify the objectives and goals of your website, get you domain correctly, hosting should be in correct place and select the best company to design and develop your website.

Marketing it: Like the design stage above, you may want to outsource your marketing efforts to professionals who can help you create a social media plan or a marketing road map. However, if you’re willing to get your hands dirty, you may not have to. There are plenty of easy ways to build buzz for your small business site without hiring a full-fledged Internet marketing company. Matt McGee offered some great tips on what he’d do if he was just starting out again. You may not even need people like us.

While the number of SMB owners creating Web sites is up 36 percent over the past two years, that number really needs to grow in the next year. The search engines’ obsession with local has made your Web site an even bigger part of your business and marketing plan. Make sure you’re treating as such.

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Finding Investors for Your Small Business Start Up

April 13th, 2011

People are more careful than ever with their financial investments these days. Because of the economic hardships in recent years, people are being thriftier and spending a lot less. Even business investors are exercising double the caution before putting money into any new business venture.

This kind of financial prudence does serve the interest of investors quite well but it can make life a little harder for new business owners who are looking for investors to help them build their businesses. However, with the right skills and strategies, there is no reason why you won’t be able to find investors who will be interested in funding your venture.

1. Start with your personal network.

Even if you don’t know any business investors personally, your friends and family members may be able to recommend some people so it would be good to ask them. After all, the people closest to you are the ones who are most likely to help you in times of need.

2. Read the business section.

Although private investors don’t exactly take out advertisements in the newspapers, there’s a chance you may see some relevant names in the business news of your local paper. In particular, read news regarding the launching of a new business or a new product. There may be a mention of some venture capitalists in these news stories. Consider approaching them about your business idea.

3. Spread the word.

If you can’t find any business investors by reading the business section or by asking your friends, try making the investors come to you. You can do this by spreading the word that you are in need of investors. In addition to asking your friends, you can talk to your bank manager, your office colleagues, or any other people who may be able to help you. It won’t be too long before you can meet with some private investors. When that time comes, you’ll have to convince investors that your business idea is a lucrative one. In order to convince them, present a well-prepared proposal, which takes into account the following crucial factors:

Product or Service – The chances of your business becoming a success depend a lot on the kind of product or service you have, so potential investors would naturally want to know more about this. In your business proposal, make sure to enumerate all the reasons your product or service is an excellent business idea.

Target Market – Potential investors would also be interested in who your target market is and how you plan to introduce and market the product or service to them.

Return of Investment – The product and the target market are both very important to the investors but at the end of the day, what the investors are really interested in is the return of investment. How long would it take before they see profits from their investment? You can’t just tell them that they will earn from your business. You have to present them with actual numbers and graphs of projected profits based on real calculations.

If your business proposal is convincing enough, you’ll be sure to get some interested investors who can help fund your business start up.

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Internet Business Ideas – The Secret Formula to Profits

April 10th, 2011

Starting a business online could be the most important decision you as an entrepreneur.

Dell computers, Microsoft, Google are all testaments to the power of having a profitable idea that leads to the birth of multibillion-dollar internet businesses.  The good news for start up entrepreneurs is there is still abundant opportunity to start your own business based on sound ideas.

While your idea of starting the next multimillion-dollar business may be appealing, it does not translate to making a home run. You need to do more than coming up with ideas. You need to acquire the skills to come up with winning ideas. You want to acquire this skill because a winning idea will end your money worries, give you freedom, and make you wealthy.

The flip side is… Your idea may end up being a money pit, which could wind your business to bankruptcy.  The good news is the internet gives you, the opportunity to test your ideas, easily quickly and cheaply, so you can fail quickly, with minimal cost. And if you have a winner you can roll out your ideas to create a profitable business.

In a survey of Small business done by SCORE, the resource partner for the Small Business Association (SBA), 90 percent of business fail due to a lack of skill, and knowledge on the part of the owner.

My intention is to show you how to come up with winning ideas to start your internet business.

The greatest Myth of all

Have you ever heard this often used phrase in business…? “Do what you love and the money will follow”?

The above statement is only half the truth of the reality in business, because there are many businesses, entrepreneurs and solopreneurs doing what they love….yet are struggling to make ends meet,  or at the brink of bankruptcy.

I will like to upset your ideas about business and tell you the keys to developing a profitable business idea

Keys to success with your ideas

The truth is that your success online has nothing to do with having a website what you need is…

You need passion.

You need to have passion for your new internet business idea.  In addition, your idea must appeals to your strengths. Your strengths are the combination of your talents, education, knowledge, experiences and the skills you have acquired over the course of your business life or career.

A proven market

Your market is important… because   you need to have an idea that people are going to pay you for the products and services you bring to the market place.  The best sign of finding a proven market is to look for: keyword searches on topics related to your business, the presence of competition, sales, promotions and a large number of prospects and buying customers.

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